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Filtered by Tags: greenwashing Creator: Cecilia Lu
The Strategy Guaranteed to Transform Online Green Marketing | Triple Pundit: People, Planet, Profit

The Strategy Guaranteed to Transform Online Green Ma...

Cecilia Lu

Cecilia Lu in Sustainable Marketing

How exactly is having a good SEO strategy considered green marketing?
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Greenwashing into the Red: The New Risks of Deceptive Environmental Marketing

Greenwashing into the Red: The New Risks of Deceptiv...

Cecilia Lu

Cecilia Lu in Sustainable Marketing

Explaining why, from a marketing standpoint, BP's PR efforts fail to impress.
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