Ladies, Mary Schmich has found a new product for a problem you didn't know you had: your unattractive armpits - chicagotribune.com

Jodie Lightfoot in Lightfooted's Channel

Dove attempts to link self-esteem to the appears of the armpit raises ire

Captured on 01 Apr 2011 from www.chicagotribune.com

Marketers live to create needs, desires and insecurities. They're geniuses at inventing an emotional void and filling it with a new product.

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