Motivated Thinking

Lee Iverson in Information Overload

A book chapter on how "motivation" and prior belief can drive cognitive processing. Of special interest is how it affects new beliefs when faced with facts that should contradict existing beliefs.

Created on 15 Jul 2010 from www.wcas.northwestern.edu

Outcome-Motivated Thinking

The most prominent approach to motivated

reasoning, in both classic and contemporary

perspectives, has been to examine the influence

on people’s thought processes of their

needs, preferences, and goals to reach desired

outcomes (or avoid undesired outcomes).

Although the types of preferred outcomes

that have been studied are highly diverse,

they can be divided into two general classes:

directional outcomes and nondirectional outcomes

(see Kruglanski, 1996; Kunda, 1990).

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