Review: Kirkpatrick’s The Facebook Effect Is A Wonderfully Biased History Of Facebook

Here’s my recommendation: If you are interested in startups, or how marketing and advertising are evolving, or just how Facebook is changing the world, buy this book. It’s very readable and gives great insights into how Facebook grew from a dorm room to a huge company. There’s no other book out there that gives such a complete history of the company and of Mark Zuckerberg.

But if you’re looking for an objective and true history of Facebook, this isn’t it. Kirkpatrick really, really loves Facebook. So much so that I’m not sure he’s even close to capable of being objective about the company. He’s Bella staring at Edward, the vampire, with those puppy dog eyes full of deep, meaningful, painful adoration. Edward/Facebook is awesomeness in a bottle.